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NAVIGATION
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Key Fact:
Doubled revenue-per-email goal

Sony Cinco de VAIO email

Knowing that VAIO owners often discussed their notebooks’ vibrant colors using the words “artistic” and “fun” in their own descriptions, Sony took advantage of the colorful Cinco de Mayo season to create a special promotion.

Highlights

  • Leveraging the Cinco de Mayo holiday was a fun and innovative way to showcase the style and color of five VAIO laptops and PCs
  • The colorful promotion was supplemented by the test of a coupon code
  • Revenue per email delivered was almost double the stated goal, coming in at 194%