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Key Fact:
Turned FTB’s mascot into widely shared app

First Tennessee Bank Holly Jolly Money

There’s whole lot of funny in this money. The Working Money Man, that is. He’s the First Tennessee Bank (FTB) mascot frequently seen at local events and bank openings. And for the holiday season, we put him to work spreading good cheer and the FTB brand.

The Holly Jolly Money Man Facebook app allowed users to create and send an animated holiday e-card featuring their face on a Money Man dancing through a winter wonderland.

Highlights

  • Designed to engage Facebook fans, encourage social sharing, and build brand awareness
  • Developed a highly entertaining holiday e-card app, which allowed users to upload an image of themselves and create their own Holly Jolly Money Man animation
  • Created banners, emails, and Facebook posts to generate interest in the app
  • Animated e-cards were easily shared with friends and family via email