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Thoughts

Take a peek inside the analyzing, strategizing and brainstorming behind our success.

Whitepapers

Driving Multichannel Marketing Through Online Preferences

Consumers want more options, and want to be able to decide how they’re engaged. They also want messages to be tailored to their needs and wants, not just a generic run of the mill campaign. This white paper will cover all aspects of the topic, including why you should establish a preference center, how to best go about implementing one, and how to move forward making the most of your information.

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Successful Scanning: A Guide to QR Code Best Practices

How effective are QR codes? Find the answer along with best practices and how mobile marketing can be an integral, positive experience for your business and your customers.

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Preparing for Reform: What Health Care Executives Need to Know about Retail Marketing NOW

With the constitutionality of the Affordable Care Act settled, health plans must transform their companies to compete. See how the health insurance model is changing and how to prepare for the realities that health care reform will deliver in the near term.

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Mobile Search Trends: What Retailers Need to Know

Search has gone mobile and marketers need to keep a competitive edge in ensuring the success of their mobile Web pages. This white paper utilizes mobile user demographics, their behaviors and their purchasing activities, to present the current trends and opportunities for retailers in mobile search.

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Strategies for Growing Your Email Program: Email Address Acquisition Tactics

Email marketing is more competitive than ever in acquiring, retaining and engaging new customers. Gain insight, strategy and best practices for growing and preserving a healthy list for the greatest impact on existing and future email campaigns.

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Mobile Marketing: Marketer’s Best Practice Guide to Text Messaging

Frost & Sullivan reported recently that 98% of text messages are read. Many consumers read them nearly immediately. Discover the right way to approach text messaging campaigns and programs, and follow best practices for success.

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RMSocial Methodology: The Evolution of Social CRM

Social media is about relationships, which means it must tie into all relationships that a brand has with its customers. This white paper provides a view into how marketers can leverage social media for customer-facing strategies, including valuable guidance and high-level best practices.

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The New Marketer’s Paradigm: A Guide to Consumer and Direct Engagement

Today’s marketers need to be just as dynamic as the environment they operate in.  At its core, this means that they must be customer-centric in all of their thoughts and actions. This white paper discusses the vital points to surviving and thriving in a world where the customer is in control.

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Webinars

Upcoming

There are currently no upcoming webinars

Recorded

Do you know where your Mail is? We do!

Join Chris Armstrong, Vice President, Mail Tracking Services at Harte-Hanks and learn how prEtrak™ Version 2.0, is designed to help users of U.S. direct mail track their own communications.

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Engage on the Go: Mobile marketing in the customer lifecycle (Part 1)

From creating awareness to inspiring loyalty, Mobile has a part to play. Check out this roundtable Webinar to learn what the experts recommend for adding Mobile Marketing to your customer engagement strategy throughout the customer lifecycle.

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America Turns 65: Marketing Medicare Plans to Baby Boomers

As Baby Boomers reach retirement age, the market for private Medicare plans is going to sky rocket. The number of people turning 65 in the US increases by 27% this year, and will stay at an elevated level for the next 30 years. Join health insurance marketing expert Scott Overholt as he outlines the opportunities baby boomers present, shares some strategic approaches to reaching the market, and...

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